True blanks

Creator Studio - Image

Take a leap towards sustainable fashion

True Blanks are made as responsibly and sustainably as possible, drawing from the resources and knowledge of the H&M Group to bring you garments that blend quality with environmental consideration.

Working from the ground up, we've cut zero corners in our journey to bring you blanks that are among the very best in the fashion industry. It's our way of expanding on the design thinking and construction that makes heritage merch garments feel so special when you wear them.

DESIGN

True Blanks has a handful of collections to bring you the kind of silhouette you want to wear. Our Contemporary or Essentials lines are cut and constructed in different ways for wearable versatility. One is classic and clean, the other more directional and detail-rich.

FABRICS

Our blanks are made using either 100% organic cotton or organic cotton plus recycled polyester. Depending on whether you opt for the Contemporary or Essentials Line, the fabric weight and hand feel vary to suit each cut and style.

91%

water savings

98%

less pollution

68%

energy usage

46%

fewer greenhouse gasses

True Blanks vs. similar garment made with virgin cotton. Source:

Creator Studio - Image

MERCH MINDFULNESS

INNOVATION

  • Controlled production & supply chain
  • Considered, relevant collections
  • Proper true-to-size for less returned items
  • Promoting usership over ownership

CIRCULAR AND CLIMATE POSITIVE

  • Climate positive approach across our entire value chain
  • Net positive impact on biodiversity
  • Circular ecosystem for our products, supply chains and customer journeys
  • Proven post use strategy to give fibres a second life

FAIR AND EQUAL

  • Vetted suppliers
  • Independent certifications
  • Fair jobs for all
  • Inclusive and diverse workplaces and communities

SUPPLY CHAIN

True Blanks are produced using thoroughly vetted suppliers, who are scrutinized by the H&M Group frequently to ensure they are adhering to the highest standards of ethical and sustainable practices in the industry. We control every aspect of the chain, from the moment you place an order, through to the delivery of your merch. Every step of the way we push innovation, common sense and cutting edge manufacturing to be better at what we do and reduce our impact.

Raw material extraction

Processing

Design

Manufacturing

Logistics

Retail

Use

Disposal

CERTIFICATES

ORGANIC BLENDED

The OSC Blended Standard applies to products that have between 5-100% organic material. It secures the quality and confirms the percentage of organic material being used during the production of a garment made from a blended textile.

OCS 100 CERTIFICATION

The Organic Content Standard (OCS) applies to a product with 95-100% organic material. During the certification process, our suppliers are examined to make sure the cotton they source, use and work with is organic.

FSC MIX A certification from the FSC (Forestry Stewardship Council), products with this certification are made using a mix of materials from FSC-certified forests, recycled materials and/or other FSC controlled woods.

Creator Studio - Image

PERFECT PRINT ON DEMAND

The True Blanks collections have been tested repeatedly for use with the print on demand services from our sister brand, CREATOR STUDIO. With a large surface area on the front and reverse of the garments, and using our state-of-the-art DTG printing, your blank canvas is larger and will last longer. All they need is you.